Box Office: ‘Man of Steel’ Soars to $21 Million Thursday Night
WB blockbuster eyes $100 million opening
Superman has officially taken flight at the U.S. box office.
According to Warner Bros., “Man of Steel” earned a resounding $21 million in latenight screenings Thursday, including $12 million from a special 7 p.m. ticket package through Walmart.
One of the most heavily marketed films in recent memory, Warner Bros.’ Superman reboot is expected to earn between $90 million and $100 million through the weekend, although the studio is being much more modest with its low $80 millions estimate.
“Man of Steel’s” $21 million surpasses the midnight hauls of both “Iron Man 3″ earlier this year ($15.6 million) and “The Avengers” in 2012 ($18.7 million) but below Christopher Nolan’s “The Dark Knight Rises,” which earned over $30 million in latenight runs last July.
Internationally, the 3D actioner bows day-and-date in 24 markets, including South Korea, Mexico and the U.K. The WB/Legendary pic bowed Wednesday in the Philippines, where it scored a record-setting opening day gross of $1.7 million (or 90% of the local market share).
Zack Snyder’s $225 million blockbuster, starring Henry Cavill, opens in 4,207 locations Friday.
Source : Variety